Wednesday, January 14, 2009

Campbell's or Progresso? A Decision Made Easier

I'm sure you've seen the commercials lately comparing the nutritional value and taste preferences between Progresso soups and Campbell's soups. Each commercial dangles one or more reasons why we should choose one soup over the other, but the American Family Association has probably given us a reason to choose Campbell's (and, by extension, Swanson products) over the Progresso options.

Placed prominently on their homepage today (I absolutely love it when they make it so easy, lol), is one of their infamous "action alerts" challenging all those who cherish "traditional" families to boycott Campbell's and their "Labels For Education" because the company advertises in The Advocate.

AFA went on to explain...

Many people aren't aware that when their school participates in Campbell's
"Labels for Education" program they are supporting a company that has openly
come out in support of homosexual marriage, and it has no intentions of stopping
that support.
"Labels for Education" provides equipment for schools in
exchange for proofs of purchase from the family of Campbell's brands.
of the schools that participate don't know that Campbell's supports the
homosexual publication The Advocate with advertising. The Advocate is a leading
promoter of same-sex marriage.
AFA asked Campbell's to be neutral in the
culture war. Campbell's refused and said it would continue to support The
Advocate. The Media Daily News reported that a Campbell spokesman was quoted as
saying: "Our plans for the Swanson brand [a division of Campbell's] include
additional placements in The Advocate." To show their commitment to same-sex
marriage, Campbell's sought out and featured two
"married" lesbians and their son in one of the ads

That's right...not only is Campbell's advertising in one of the leading LGBT publications, but they're actually seeking out homosexuals and their families to be featured in their ads! (Insert sarcastic gasp here)

It seems to me that the director, Mr. Wildmon, has shot himself (and, by extension, his argument) in the foot by pointing out that Campbell's was interested in showcasing examples of successful homosexual unions and their resulting families. Included in their alert is a link to the ad specifically mentioned, and I found it to be very warm and charming. Of course, the AFA will say I'm biased and on some level they'd be right...but isn't it comforting to see images of loving families? Go me biased, but I'm in favor of any advertisements that promote the concept of loving families regardless of their individual components. I suppose this is just another example of the AFA's endless discrimination against anything that isn't palatable to them.

So...the next time you're on the soup aisle...reach for those cans of Campbell's and Swanson products and say, "Take that!" to Mr. Wildmon.